A big part of my field test is using photogrammetry to create 3D avatars and highly detailed fashion designs to scale. While I believe that virtual dressings rooms could be a viable solution to the online shopping industry, I’m learning that designing this emerging technology is an ambitious project for someone who could barely import objects into a 3D landscape.
So far, I’ve managed to collect data in support of my hypothesis that there is a much higher rate of return from online purchases than in-store shopping—30% compared to 9% in 2015 (Invespcro). I’ve also started developing a brief survey which I plan to distribute to my test subjects in this field test to determine their level of interest in utilizing the virtual dressing room technology and personal avatar that I plan to create—questions included are intended to measure whether or not an individual would invest in having a personal avatar created, how much time they might spend customizing their avatar and if they would trust results provided by their avatar when making online shopping decisions.
Sample Survey Questions:
- Would you spend time making your own custom avatar?
- Would you pay for a customized avatar of yourself?
- Would you use an avatar for online shopping?
- Would you trust an avatar dressing room?
- Would you expect retailers to begin offer this as a service?
All of the above steps in my field test seem to be the easy stuff—it’s actually using 3D landscapes and photogrammetry to recreate a representative likeness of individuals that I’m most nervous about as I continue on with my field test. Through my research I’m learning that there are much more practical uses for VR than just gaming, but it’s certainly not easy. Wish me luck!