Looking back on some of our earlier lessons and thinking about the future of emerging media technologies, I suspect that through a combination of augmented reality, 3D printing and even 360 cameras, TV watchers of the future will be able to step into their favorite shows, on demand, and become a part of select scenes.
The way we currently use augmented reality, a person can feel surrounded by alternate universes that are created digitally, but from what I’ve seen in my career working for a television network, the future could hold so much more opportunity for augmented reality and television. Using 360 cameras to shoot scenes, 3D printing to capture objects within the scene and then an augmented reality device to recreate all of the surroundings and elements in a anyone’s personal space is the future of how AR will begin to work with the television industry.
Anyone with an AR device, watching a program that has been optimized for this type of technology will be able to step inside their favorite show and interact with objects as if they are a part of the program.
I predict that there will be many challenges and problems to solve in order to create this level of augmented reality– producers might also have to rely on some sort of sensors to adjust scenes based on a viewers actions, but in the future anything is possible! The television and entertainment industry has come a long way in terms of creating more opportunities for viewers to engage and letting viewers experience shows through AR devices would be the ultimate in emerging media capabilities.